The challenge for Spanish wineries this year, is to achieve a greater value of Spanish wine with a smaller volume of wine available for sale. That should be the objective for the wineries after observing the analysis carried out by the Observatorio Español del Mercado del Vino (OEMV), of the situation of the 2017/18 campaign and the prospects for the commercialization of Spanish wines. According to the study, the Spanish wine faces the consequences of the low vintage and the high prices reached by the grape. It must also continue with the improvement in the positioning of Spanish wines in international markets, in order to achieve better sales prices due to the high quality value of Spanish wines.
The OEMV forecast a loss of markets in terms of volume, especially in exports of wines of lower average value. A decline in the margins of the wineries is also forecast, due to the difficulty of transferring the price raises of the harvest, especially in the producers which sales of year wines.
It is expected that the effects will be worse in the foreign market, although in the national consumption there will be losses in the food sales channel, and in the expectation of what happens in the Horeca channel, in general we will have a reduction in the volume of wine consumed.
In export by having a smaller amount of wine available, logic tells us that it will decrease the volume and increase the average price. In these months, especially wines sold in bulk, should be alert to the Chile´s vintage, where a good vintage is expected, as their quantity will influence the level that can reach the average sales price.
With this stage, the wineries must diversify markets, bet on quality, improving the product and its image in the markets, in order to obtain the value and quality recognition of Spanish wines, which translates into obtaining better sale prices , to be able to face other future grape vintage campaigns with less grapes.